Privacy policy
Last updated: September 29, 2025
VELOUR operates this store and website, including all related information, content, features, tools, products, and services (collectively, the “Services”) to provide you with a curated shopping experience. VELOUR is powered by Shopify, which enables us to deliver these Services.
This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services, or otherwise communicate with us. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will control with respect to the collection, processing, and disclosure of your personal information.
By accessing or using any of the Services, you acknowledge that you have read, understood, and agreed to this Privacy Policy.
1. Personal Information We Collect
When we use the term “personal information”, we mean information that identifies or can reasonably be linked to you. It does not include anonymized or de-identified data. Depending on how you interact with our Services, we may collect or process the following categories:
- Contact details: name, billing and shipping address, phone number, email address.
- Financial information: credit/debit card details, payment account information, transaction details, and payment confirmation.
- Account information: username, password, security questions, preferences, and settings.
- Transaction history: items you view, cart activity, wishlist items, purchases, returns, exchanges, or cancellations.
- Communications: content of your inquiries, emails, or messages with our support team.
- Device information: browser, IP address, device identifiers, and network details.
- Usage data: how you interact with or navigate the Services.
2. Sources of Personal Information
We may collect personal information from the following sources:
- Directly from you: when you create an account, make a purchase, or contact us.
- Automatically: through cookies, device tracking, and browsing behavior.
- Service providers: including Shopify and third parties we engage for payment, shipping, analytics, and marketing.
- Partners/third parties: such as advertising networks or affiliate programs.
3. How We Use Personal Information
We use your information for the following purposes:
- Provide, tailor, and improve Services: including processing orders, payments, account management, shipping, returns, exchanges, and creating a personalized shopping experience.
- Marketing and advertising: sending promotional emails, SMS, or showing online ads based on your activity.
- Security and fraud prevention: authentication, fraud detection, and account protection.
- Customer communication: providing support, responding to inquiries, and maintaining customer relationships.
- Legal compliance: meeting obligations under applicable laws or responding to valid requests by authorities.
4. How We Share Personal Information
We may share your personal information in the following situations:
- With Shopify and service providers (e.g., payment processors, shipping companies, IT providers).
- With business/marketing partners for targeted advertising and promotions.
- With your consent or direction, such as for shipping requests or social logins.
- Within our corporate group or affiliates.
- As part of a business transaction, merger, acquisition, or restructuring.
- For legal purposes, including compliance with law enforcement, subpoenas, or to protect our rights and users.
5. Relationship with Shopify
Our Services are hosted by Shopify, which also collects and processes personal information related to your activity on our site. Shopify may use this data in combination with information from other merchants. In such cases, Shopify is the data controller.
For details on Shopify’s practices and your rights, please visit: Shopify Consumer Privacy Policy or access the Shopify Privacy Portal.
6. Third-Party Websites and Links
Our Services may contain links to third-party websites. We are not responsible for the privacy practices or accuracy of information on these websites. Please review their privacy policies before sharing any personal information.
7. Children’s Data
Our Services are not intended for use by children. We do not knowingly collect personal information from individuals under the age of majority in their jurisdiction. If you believe a child has provided us with information, please contact us to have it removed.
8. Security and Retention
We take reasonable security measures, but no system is completely secure. Please avoid sending sensitive information via unsecure channels.
We retain your personal information only as long as necessary to provide Services, meet legal requirements, or resolve disputes.
9. Your Rights and Choices
Depending on your location, you may have the following rights:
- Access / Know: request access to the data we hold about you.
- Delete: request deletion of your data.
- Correct: request correction of inaccurate data.
- Portability: request a copy or transfer of your data.
- Communication preferences: opt-out of marketing emails (note: we may still send order/account notifications).
You may exercise these rights through our Services or by contacting us directly. We may need to verify your identity before processing your request.
10. Complaints
If you have concerns about our data practices, contact us using the details below. You may also have the right to escalate your complaint to your local data protection authority.
11. International Transfers
We may transfer, store, and process your personal information outside your country, including in the EEA, UK, or other regions. When required, we rely on lawful transfer mechanisms such as the EU Standard Contractual Clauses.
12. Updates to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised “Last updated” date. Significant updates will be communicated as required by law.
13. Contact Us
If you have any questions, or wish to exercise your rights, please contact us:
📧 Email: info@velour-sa.com
